12 Ways for Small Business Websites to Increase Leads

12 Ways for Small Business Websites to Increase Leads
12 Ways for Small Business Websites to Increase Leads

All successful businesses know the secret of converting a prospective lead to sales. Your website plays a vital role in building this conversion rate. Therefore, a website is your digital asset that doubles up as a marketing tool in building customers’ trust 24×7. Availing quality web analytics expertise is a pre-requisite to making the best use of your website.

These days’ customers prefer searching products online due to the advent of laptops and other mobile devices such as Smartphone and tablets. Therefore, if you are a small and medium business (SMB), it is important that you be in a position to cash in on this trend by turning your web site into a lead generating machine. However, this does not mean that you have to develop a new website. In many cases, improving the existent site is more than sufficient.

An SMB can follow the below steps to increase leads and sales by using their website.

  1. Speed: 

    Speed is crucial for the success of any website. The loading time for a site matters, as customers avoid slow-loading sites and might look to competitors. The faster the site gets loaded, the better are the chances that it will rank higher in Google’s search rankings. Hence, it is essential to test your site’s home page as well as the key landing pages and cross check it against Google’s Page Speed Insights, which provides useful resources to improve the speed of a website. Getting testing done for your website would be a good idea in this direction.

  2. User Testing: 

    You are developing a website for users. Therefore, it is obvious that you need to look into the comments section to learn what users are saying about the site. Provide a dedicated space on your website for customers to rank their experiences and review the site. You can show prospective clients the positive reviews you have garnered, which will help you acquire more customers.

    Do not delete negative reviews, unless they contain offensive language, as constructive criticism provides an opportunity to improve the site and make changes that may yield better leads and sales.

  3. Mobile: 

    In this digital age, all products and services are going mobile and customers prefer a business that is within their reach. Make your website mobile-friendly to improve online visibility. Make sure it offers the same experience across various platforms and devices. Develop the website such that when it is updated, it is reflected in the mobile pages too.

  4. Interactive: 

    Users ignore sites that display poor interactivity. You can make the site interactive by asking users to sign up for a newsletter, take a survey, and by offering live chat. These interactions will not only help a business communicate their recent developments but also get the users feedback on the same. On the other hand, you should also ensure that you do not spam your prospects with advertisements and constant reminders.

  5. Timely Updates: 

    If you are running a website, it should be updated frequently. If your site has stale content, it will lose its credibility among the users. Therefore, you should invest in content for the website: It could be a blog post, downloadable content such as e-books or thought leadership articles. Ensure that the site’s content is fresh and relevant to the users.

  6. Landing Pages: 

    Creating exceptional landing pages will give you more leads. For example, creating a new landing page for your latest products and services will save time for users as they can directly go the page rather than visiting the site and searching for that particular product.

    Landing pages are crucial to the success of any email or paid search campaign. Businesses with more than 25-30 landing pages are likely to get five times more leads than those with only 1 to 5 landing pages. Hence, it can be said that more landing pages generate more leads.

  7. Online Optimization: 

    In most cases, the number of visitors to a site is influenced by Google rankings. Therefore, build your Search Engine Optimization (SEO) capabilities to enable more people to find you online, thus creating more opportunities for sales. Potential buyers type various keywords or phrases to find a website such as yours. A SEO strategy is a vital tool in generating leads online as it ensures that your website appears prominently on a search engine results page (SERP). Taking the help of an expert digital marketing service provider will assuredly deliver the best online optimization efforts.

  8. Search Engine Marketing (SEM): 

    In addition to SEO, businesses can opt for search engine marketing (SEM) where a business can have its website advertised either above them or on the far right column of the SERP. They are essentially paid advertisements. In most cases, it may be a price worth paying because they are effective lead generators.

  9. Social Media: 

    If you cannot afford SEO or SEM techniques, leverage social media as it is currently the cheapest and the most effective model for generating leads. Creating pages on social networking sites such as Facebook and YouTube will cost you nothing. Attach social sharing buttons to your website, so that customers can recommend your website to others, many of whom may share their interests. In this case, customers will market your product and help secure leads.

  10. Follow-up: 

    If you receive a query on your website, ensure that you convert the lead into sales. Many businesses spend money on getting attention, but do not follow up on a prospect’s interest. Follow up on prospect queries  constantly until you convert them in to sales.

  11. Analytics: 

    There are several analytical tools to track visitors to your site and determine the number of visitors who actually contact you. It also lets you know what percentage of prospects  are being converted to customers. It offers an opportunity to analyze areas of improvement and the new measures you should deploy. Utilize those analytical techniques to gather key data on website statistics and user behavior.

  12. Content Marketing: 

    Potential customers will return if the content of your site is appealing. Content marketing is all about engaging leads by providing them with relevant and useful information. Reveal your expertise in the field by providing informative articles, instructive videos and how-to guides.

Always think from the point of view of a customer when developing a new website or improving an existing site. This approach lets you connect better with the visitor. This would also help you secure more leads and sales, boosting your top line. Leveraging the help provided by sales experts would go a long way in facilitating this.

Also Read Related Articles:

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1 7 Reasons to Have a Mobile-Friendly Website for Your Business
2 7 Ways to Increase an E-commerce Business’ LTV
3 6 E commerce Tools to Leverage Your Business Website

For information on how Invensis Technologies will deliver value to your business through PerformanceBased Digital Marketing Services, please contact our team on US +1-302-261-9036; UK +44-203-411-0183; AUS +61-3-8820-5183; IND +91-80-4115-5233; or write to us at sales {at} invensis {dot} net.  


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