Some current trends in search engine marketing services include:

1. Automation: Many search engine marketing providers are now using automation tools to streamline campaign management and improve efficiency. This includes automated bid management, ad copy optimization, and audience targeting.
2. Integrated Omnichannel Approach: Search engine marketing providers are moving towards an integrated approach for their services, where search engine marketing campaigns are integrated with other digital channels like social media, email, and website analytics to create a seamless customer experience and improve ROI.
3. Artificial Intelligence and Machine Learning: Search engine marketing providers increasingly use AI and machine learning to optimize ad campaigns and improve targeting. This can include using AI to predict which keywords will perform best or machine learning to optimize ad bids in real time.
4. Video Advertising: Video advertising is becoming increasingly popular for search engine marketing campaigns. This includes YouTube and other video streaming platforms and ads on social media platforms like Facebook and Instagram.
5. Voice Search Optimization: With the increasing popularity of voice-enabled devices like Amazon Echo and Google Home, search engine marketing providers are focusing on optimizing their campaigns for voice search queries.
6. Performance-based Pricing Model: Some providers are moving away from the traditional monthly fee model to a performance-based pricing model where they charge based on the performance of the campaigns rather than the time and resources used.
7. Emphasis on Local SEO: With the rise of mobile search, businesses focus more on targeting local customers through local SEO. This includes optimizing their Google My Business listings and building local citations.