Digital Marketing Manager B2B

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Position Filled
Department:
Marketing
Posted On :
June 3, 2025

Job Description

Job Overview:
We are looking for a highly experienced Digital Marketing Manager to lead our digital growth initiatives. The role involves developing and executing digital strategies focused on global B2B markets, primarily in the outsourcing and BPM sectors. The ideal candidate must have a proven track record in lead generation, campaign optimization, and cross-functional collaboration.

Key Responsibilities:

  • Design and execute comprehensive digital marketing strategies aligned with company goals.
  • Oversee SEO/SEM, email marketing, content marketing, paid media, and social media.
  • Plan and manage lead generation and nurturing campaigns targeted at global clients.
  • Track KPIs and optimize digital campaigns to improve ROI.
  • Collaborate with sales and operations teams to align marketing with business objectives.
  • Lead website strategy, content planning, and digital branding efforts.
  • Manage marketing automation and CRM tools for seamless campaign execution.
  • Mentor junior team members or coordinate with external agencies.

Required Skills & Experience:

  • 10+ years in digital marketing, with 3+ years in a leadership role.
  • Strong B2B marketing experience in outsourcing, BPM, or IT services.
  • Proficient in Google Ads, SEO/SEM, LinkedIn Campaigns, and marketing automation.
  • Demonstrated ability to drive lead generation and optimize conversion funnels.
  • Strong analytical, communication, and project management skills.
  • Handling US Interaction experience In mandatory

Good to Have:

  • Experience with US-based B2B digital campaigns.
  • Familiarity with modern marketing stacks (e.g., HubSpot, Marketo, Salesforce).

Required Skills:

  • Digital Strategy
  • Lead Generation
  • SEO & SEM
  • Marketing Automation
  • B2B Campaigns
  • Excellent Communication Skills

Minimum Qualifications:

  • Master’s degree in Marketing, Business, Communications, or related field.
  • International (preferably US) work or internship experience must and should.

Salary Range:

  • As per industry standards

Location:

Invensis Technologies (P) Ltd. #1321, Sarakki Extension 15th Cross, 100 Feet Ring Road, JP Nagar 2nd Phase, Marenahalli, Bangalore - 560 078

Shift Details:

  • Shift Type: Day
  • Working Days: Monday to Friday
  • Work Timing: 9 AM to 6 PM

Required Skills

Digital Strategy
Lead Generation
SEO & SEM
Marketing Automation
B2B Campaigns
Excellent Communication Skills

Hiring Process

  • Screening Assignment
  • Technical Assignment
  • Technical Discussion
  • One-to-One Discussion
  • HR Discussion
Position Filled

Job Disclaimer and Notification

Important Notice: Beware of Fraudulent Website - www.invensis.in

It has come to our attention that the domain "www.invensis.in" is involved in fraudulent activities targeting our job seekers. We strongly advise against engaging with this website, sending any emails, or contacting the address provided on the site. Our investigation reveals that this domain operates with ill intentions and seeks to exploit unsuspecting individuals for financial gain.

These unscrupulous individuals and placement agencies are exploiting job seekers by creating exact duplicate versions of our website (www.invensis.net), complete with the same content and branding colors. These fraudulent entities falsely claim to be associated with our company, misusing our trademarks, and deceiving aspiring candidates. They demand money from unsuspecting individuals under the guise of employment offers, requesting payment for salaries, travel expenses, and other fraudulent reasons. We want to assure all job seekers that Invensis Technologies Pvt Ltd is not associated with any such activities, and we strongly condemn these unethical practices. We advise all applicants to exercise caution, verify the authenticity of any employment offers, and report any suspicious activities to the appropriate authorities. Protecting the interests and well-being of job seekers is of utmost importance to us.

We wish to inform you that we do not charge any fees/charges to aspiring candidates during the recruitment process, nor have we authorized any individual, agency, or firm to recruit candidates for us. We advise anyone seeking employment with Invensis Technologies Pvt Ltd to remain cautious and not trust any agency or individual claiming to be our representative and charging a fee to provide/secure employment.

Applicants for employment at Invensis Technologies Pvt Ltd should be aware of the following:

1. Do not respond to unsolicited job offers from individuals / agencies claiming to be our employees or authorized agents and demanding a fee. It is important to note that any communication appearing to originate from Invensis Technologies Pvt Ltd that demands money is a scam.

2. Make no payment to any individual or agency for securing employment with us. Applicants seeking employment with us are not charged anything.

3. Be careful not to provide any personal or confidential information, including bank account details, without proper verification.

4. In case of the slightest suspicion about the source & credentials of any individual/ agency claiming to be our representative, you may immediately report it to our office # 1321, 100 feet road, JP nagar, Bangalore 560068 or email at hrteam@invensis.net.Our legal team will take necessary action.

5. Don't fall for fake email addresses or communications mailed on fake letterheads.