The Definitive Guide on eCommerce Outsourcing


With online business marketing booming every day, it makes sense to start an eCommerce website. If you have recently launched an online business site to sell relevant products and services, you will be amazed to hear some exciting statistics. According to the Content Marketing Institute, around 61% of online customers purchase an item after being recommended by a blog. Nasdaq also reported that by 2040, 95% of all purchases are estimated to be made online. 

Outsourcing various services for business growth has been a common practice. It helps the business owner accomplish business results efficiently and allows them to save a lot on operational costs. However, as an eCommerce owner, you may think that outsourcing to an ecommerce service providermay reduce your control over your operations. You have to consider some of the best practices to have a firm grip on your business. 


What Is eCommerce Outsourcing?

eCommerce outsourcing refers to hiring a third-party company to deal with particular aspects of your business. These aspects may include shipping, order fulfillment, marketing, and customer service. 

Outsourcing these crucial business functions has many benefits. First, you can save money and time because you will not need to hire staff to carry out these functions. Also, there will be no need to invest in buying costly equipment and software. But, above all, you can access specialized expertise. 

10 Best Practices to Stay in Control of Your Business While Outsourcing Services

While staying in control and following the right measures can be difficult, it is not something unachievable. Here, we have discussed some of the best ways to carefully plan the entire outsourcing process.  

  • Brief Your Outsourcing Goals Clearly

If you have to stay in control of your own business, maintaining clarity is the most basic requirement, and transparency here means knowing and communicating the objectives you want to achieve through outsourcing. 

These goals must include every crucial aspect of your business, including customer service and cost savings. Once you know what you want to achieve from the partnership, you will find locating the most suitable provider easier.

Once the goals are defined, you have to outline those expectations. Also, check whether you want to outsource a part of the project or the entire project. In addition, you must also be clear about the level of involvement you want from the professionals for decision-making and functional responsibility.

  • Consider Hidden Costs

You are hiring a service provider here, and thus you always have the freedom to ask them whether there are any hidden costs involved. Several providers charge extra fees, such as software upgrades, additional services, or technical support. 

Always check whether your service provider is charging you on an hourly basis or not because it can result in unexpected expenses. If you think you do not require some specific services, inquire whether they are included in the package. 

To stay on top of your business, understanding the billing model is one of the requirements while you outsource. 

  • Check the KPIs

Key Performance Indicators (KPIs) are tools that can track and measure the success of your partnership with the outsourced company. When assessing these indicators for a specific project, check whether the company delivers precisely what you want.

While KPIs depend on the tasks you have hired the company for, there are some general KPIs, including:

  • Quality of service delivered
  • Project budget and spend
  • Service level agreements (SLAs) met or not met
  • Timeliness of service delivery

Before outsourcing, it will be essential to identify the relevant KPIs for your projects.

  • Do Not Make Cultural Difference a Barrier

Sometimes, eCommerce businesses outsource workers from different cultural backgrounds. If you also decide to do something like that, you have to look for ways to deal with the differences. For example, instead of following your country’s calendar, you may allow them to follow their local calendar. 

This approach will make them happy to work for your company, thus allowing you to stay in firm control of the operations. 

  • Talk About Ownership at the Beginning

This is one of the most vital considerations you have to make to stay in control while outsourcing eCommerce services. 

At the beginning stage of your partnership, discuss who will own what. Before moving forward, agree on ownership. Otherwise, problems may arise. 

Several ways are there to accomplish this objective.

  • Work-for-hire: When you sign this type of agreement, you must consider the outsourced professionals as your employees
  • Assignment of Intellectual Property (IP): Under this agreement, you have to assign your outsourced partner all rights to the intellectual property you have created
  • Retained Rights: The hired company will not use work done for any other purpose outside the signed agreement
  • Work with a Detailed Data and Privacy Policy

Like any company, you must also have a valid data and privacy policy. This policy must include all the ways of handling the data collected during your relationship.

It must also address privacy concerns like whether you will share personal information with a third-party vendor. In this way, you will be able to protect the privacy of your outsourced workers and stay in firm control of your business. 

With no policies present, you may risk mishandling important information. In addition, if anything like data or privacy breach occurs, you will be held responsible for negligence.

eCommerce owners are mainly concerned about sharing confidential information with a third party. But there is a proper way to protect that. 

Whenever you share this kind of private information with someone, label it confidential. It will allow the recipient to know the importance of this information and thus not share it with anyone. 

  • Keep in Constant Touch with the Outsourced Business

When it comes to working with someone, open and honest communication stays one of the critical criteria. Even miscommunication among the employees also leads to a loss of about $62.4 million per year. 

So, you must stay connected with your partner throughout the whole project. When you maintain regular communication, everyone will be aware of all the essential information, and the chances of misunderstandings will be fewer. In addition, it also makes sure that both of you know what changes are available to the scope of the project.

As an eCommerce business owner, you must be aware of project updates to stay in control of your operations. There are several ways to maintain excellent communication with your outsourced service provider, such as:

  • Regular meetings
  • Project updates
  • Project management software
  • Know the Capacity of Your Provider

Before signing the agreement with your service provider, make sure that you know what the professionals are capable of. Inquire about their normal workload and check the number of projects they usually work on. Checking the size of the team will be another factor to consider.

For example, you have a large project that must be finished within a short period. In that case, you have to hire a team that can handle the work properly. It will help you do everything the way you have planned.

  • Do Not Be Concerned with Costs

You must not be over-concerned about the costs involved in the project. You may feel tempted to choose the cheapest options, but it may not guarantee the top quality you are looking for. 

While outsourcing a provider, check for other crucial factors, such as experience, quality, and reputation. Hiring a high-quality outsourcer ensures that the project is finished on time and you achieve the desired results, which are pivotal to keeping your business under your control. 

  • Choose the Proper Outsourcing Provider for Your Company

Not all outsourcing service providers are equal. When you research, you will find each of them has its individual weaknesses and strengths. So, you must locate an outsourcer that can suit the industry you are operating in. Consider things like:

  • The company size
  • The type of project you need to be done
  • The service they usually offer
  • The level of experience they have
  • The languages they speak
  • Their geographical location

Why Is It Necessary to Stay in Control of Your Business While Outsourcing eCommerce Services?

While hiring eCommerce services reduces enormous stress from your shoulders, it has some disadvantages. One of these cons is losing a bit of managerial control of your business. 

However, it is your venture at the end of the day, and you have to make the last call on any business decision. As a business owner, you are expected to have a specific vision and mission, and no one can understand it better than you. 

On the other hand, an outsourcing service provider may not be driven by your business philosophy and will be more inclined to make profits from the partnership. That is why it will be necessary to hire the right company, and it will be possible if you take the approaches we have discussed in this blog.

What Are the Specific eCommerce Outsourcing Services Offered by a Top Company?

A top company like Invensis Technologies can offer end-to-end eCommerce services.

Order Processing

  • Order management
  • Payment processing
  • Shipping management
  • Return order management
  • Order tracking and reporting
  • Customer management
  • Inventory management
  • Sales and purchase order processing

Product Information Management Services

eCommerce Call Center Services

  • Technical support or help desk services
  • Customer service
  • Multi-channel support

Finance and Accounting Outsourcing Services

Digital Marketing Services

  • SEM and PPC services
  • SEO services
  • Display advertising services
  • Web analytics and reporting services 
  • SMO services
  • Email marketing services
  • Affiliate marketing services 
  • Content writing 

Photo Editing Services

Invensis Technologies: Your One-Stop eCommerce Solution

In the current global market of intense customer demands, hiring a top-rated outsourcing service provider will help you deliver excellent customer service, manage increased product volumes, and produce accuracy in your product data. 

Invensis has been working in this outsourcing field for more than 20 years and has made a name. If you check our clientele, you will find names like Shopify, Magento, Xcart, Magento, BigCommerce, Volusion, PinnacleCart, etc.

When you decide to invest in a partnership with us, you are allowing yourself to produce much greater efficiency and accelerate your business.


1. What to consider while hiring a service provider?

Choosing the right service provider is a must. Besides costs, you must check their reputation, quality they offer, and experience.

2. Does Invensis Offer Consultation?

Invensis has worked for more than two decades in this industry. Our consultations will make sure that you get answers to all your questions.

3. Does Invensis Offer Services Overseas?

Yes. Invensis offers services worldwide, with clients based in the USA, UK, Canada, Australia, Germany, etc.


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