5 Ways Voice Searches Help E-commerce Businesses
Table of Contents
- 1 5 Ways Voice Searches Help E-commerce Businesses
- 1.1 Top E-commerce Voice Search Tips
- 1.2 Conclusion
E-commerce sites have caused a paradigm shift in the way people shop. Furthermore, voice searches are going to be the next big things in the industry. Voice-controlled devices like Alexa, Google Assistance, Siri, and others are gaining traction in the marketplace and revolutionizing e-commerce as well. With a single voice command, they can book a cab, call an acquaintance, answer calls, play songs, and now they’ll be able to shop as well! 72 percent of customers that bought such devices say that they used them routinely. In this post, we examine how to optimize for voice search E-commerce changes businesses and how you can optimize it effectively.
1. Voice Search in E-commerce Offers Personalized Shopping Experience
Sites that offer personalized shopping experience gain an average increase of 20 percent in sales. Through voice searches, companies can offer customized shopping experiences by analyzing individual choice and using them to power recommendations. For example, if someone buys from AmazonFresh through Alexa, the device can suggest grocery items based on a specific preferred diet. Voice searches also make it easier for users to repeat orders.
2. Saves Time
On average, humans speak faster than they type. This simple fact means that voice search facilitates a faster shopping experience. A popular UK-based train ticket booking platform was able to lower the average booking time from 7 minutes to 2 minutes. Voice searches offer unique opportunities to boost productivity that excites most customers!
3. Maximizes the Value of Artificial Intelligence (AI)
Most firms want to use voice searches to leverage the power of AI. Through AI and machine learning, firms will have access to valuable data on user preferences and behavior. If this data is extracted properly, it’ll provide a lot of insight on how businesses can adapt their strategy to suit the customer. Currently, firms can tap into more than one billion voice searches per month for massive loads of valuable customer data. Without voice searches, it would’ve taken companies a lot of time and effort to get access to this information! Companies that already use voice searches have a head start in AI integration. So, take this leap today!
4. Facilitates Meaningful Reviews and Eases Reviewing
Voice searches have simplified reviewing to a great extent. No longer do your customers need to type long paragraphs and invest a lot of their time to review your products. Instead of following a traditional review approach, firms can ask their customers how they would rate the product based on their liking. Moreover, 85 percent of voice buyers trust their digital assistants’ recommendations. Additionally, the top-rated products appear on the top of the search results, making it easier for voice customers to pick the right product.
5. Helps with Multi-tasking
With voice searches, shoppers can effectively search and buy products easily. The traditional typing method inputs an average of 30 to 35 words per minute. However, with voice searches, you can process up to 100 words per minute! Voice searches are literally more than 3 times faster than typing. It’ll help your customers communicate faster, access quick results, and place orders faster. Moreover, it also helps you shop while you’re occupied with some other activity. Nearly 62 percent of a survey’s participants say that they’d use their voice assistants while multitasking.
Top E-commerce Voice Search Tips
We hope that you’ve understood how voice search revolutionizes the eCommerce future. Let’s understand how you can use voice search in your e-commerce to gain the most benefits.
Optimize for Google Searches
You can beat the number one entry on Google by being a part of its featured snippets. Being featured at this position zero means that Google finds your answer the best one on the topic. In the case of voice searches, assistants pick up this post and read it aloud to your potential customer. Imagine being on this coveted spot and having the opportunity to reach out to anyone who searches something related to your domain! Some general tips to get featured include optimizing your content by answering frequent questions well and using bullet points to structure content.
Understand that speak-search and type-search differ
Moving towards voice search optimization requires firms to change the way they create content and categorize products. The major change is the shift in thinking of search as a conversation rather than a formal correspondence. Customers interact with voice searches as if they’re humans and not information directories. So, instead of searching ‘weather in Delhi’, the user will speak, ‘Okay Alexa, what’ll the weather be in Delhi next week?’. Firms need to optimize their algorithms well to pick the right words to find relevant results. Additionally, encourage conversational content to optimize for voice searches.
Provide brief and clear Answers
To optimize for voice searches, your post should address their main search query and related questions that your user would ask. To accomplish that objective, you can focus on trigger words like how, when, what, and where. So, instead of using word phrases as keywords, try using commonly asked questions as keywords.
Opt for a Semantic Strategy over a Keyword-based Strategy
When you use a semantic strategy, you understand the context of your client’s query and address it instead of simply searching the words. By examining the why, firms can also customize their content and responses to fit the client’s context. Most search engines are optimizing their responses to include the human touch. In this way, search engine results feel a bit more personal and conversational. Search engine companies use concept matching and consider synonyms to build a sophisticated human-like algorithm. So, as an online business, you need to ensure your content provides value and is relatable.
58 percent of buyers will prefer to buy from brands that recommend options based on their past purchases. A typical 21st-century consumer wants faster and personalized service. As long as you understand and solve your customers’ problems, buyers will keep coming to you! With voice searches, you’ll always stay one step ahead in satisfying your customers.
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