If you have been thinking of creating a mobile app to bring your business to life, you are on to a great idea. Mobile apps are very popular today and are the precursors for many new and exciting business ideas. That is why your mobile app is not something you can take casually. From small business owners to corporate leaders, organizations assume that developing mobile apps for their businesses will propel their brand into the spotlight overnight.
Mobile apps take time to show results, and even then you need to take steps to ensure your success. This also means knowing what common mistakes to avoid as you build your mobile strategy. To begin with, make sure you hire developers who are experienced enough to be able to help you get it right the first time, and who make it easier for you to steer around these snags.
There may be several tablets and smartphones that can easily access standard websites. However, when you are building a mobile app, do not confuse a PC platform with a mobile platform. It is not as simple as publishing a mobile version of your website. Your app is not likely to go viral this way and it will not be enough to make the application worth the download bandwidth. Remember that a mobile app is fundamentally different from a website in terms of functionality, size, and scope. Mobile apps should be light enough to be accessible on the go, with intuitive touch interfaces, and infinitely customizable. Your mobile app should use available hardware to create a unique user experience without falling back on pre-established designs or functionalities.
The digital world is abounding with several apps that either does not offer anything new or are not designed for the mobile experience. Mobile users want an app they can use quickly and easily, so you need to have a clear understanding of who your users will be and what your app will offer them.
When you think of developing your app, think light. Your app should be light enough to suit all mobile devices, platforms, and data speeds. An app with too many features can lock up frequently, crash or simply not load. If this happens too frequently you will turn away potential customers before you even know they exist. Light and the user-friendly app will get your brand positive feedback and good word of mouth. Your developer(s) should first understand what your app will do, its unique functions and in what particular way you want it to serve your users.
A good user experience is simply about doing more with less. The functionality of your app, its design, and its layout all need to be simple and designed from the user’s perspective. Aesthetics play a huge role in determining whether a user will download and use your app or not. Do not forget that your users will view your app on a small screen, so the design has to be classy, sparse, and very user-friendly. The interface should be easy-to-operate, intuitive, and attractive. Users prefer apps where each button and function is well defined and easily rendered. If your app needs a user manual to operate, you’ve lost your customer forever. Note that your average user is no geek and is not looking for an interface that is over-the-top and difficult.
It is hard to resist the temptation to develop mobile apps for Android, iOS, Windows, Symbian, and other OSs. While this is a great idea, if you’re launching your app for the first time, don’t spread your resources too thin by targeting multiple OS environments at once. Research available platforms and select the right OS for your app. Choose the more widely used OS platforms, which today are iOS and Android, and stick with them for a while. Once you’ve removed all kinks from your app and have refined it basis user feedback, then you can begin offering your app on other mobile OS.
Monetizing an app can appear to be extremely daunting initially. You need to decide whether you want a freemium model or a subscription model, or you want to pick in-app advertising to monetize your mobile app. On the plus side, each of these models can be mixed and matched in ways that you deem best. Make sure that you start thinking about monetization early in the development process. You can use sites like AppAnnie and AppTrace to look at apps in your genre and understand how the most popular and downloaded apps are monetizing.
Your app can be very well designed and mobile user-friendly, but once you launch it then you pit it against a sea of competitors. Without a comprehensive plan to increase your app’s visibility, you run the risk of losing your app in the mobile universe entirely. But as you begin creating your app marketing plan, define your audience, your target region, and expected results. Your app should address specific issues that affect your users, and you should keep those points in mind while marketing the app. and then design your app to address those issues. Tools like Google Trends and Xyologic can help you identify trends and user demand. To begin with, set a goal that your app should gain featured status in the Android and iOS application stores.
If you are doing your own beta testing for your app, chances are you’ve been burned by the result. Professional beta testers give you a valuable outside perspective that will help to catch issues with your app. Testing does not simply mean identifying bugs. It also includes testing the usability of your app and infusing it with user-friendly features. As an example, your in-app purchases may not be evident enough, or maybe the ads displayed in the app are interfering with the entire user experience. There are several app analytics tools such as Flurry and Universal Analytics. that let you see how your testers are using the app. Flurry will also let you make data-driven decisions on design, content, and user experience. The more external beta testers you can have tested your app, the more ready your app will be for the real world.
Today, one of the best examples of a brand having aced user experience management is Apple. Give an Apple device to a toddler and he will figure out how to work it within minutes. Apple understood years ago that mobile users expect their mobile experience to be self-describing and intuitive. While a computer user could bear a poor design and layout, mobile users are typically in a hurry to get to wherever they want to and will abandon your app quickly because it’s too difficult to use. Research shows that 26% of apps are opened once and then never again, while 48% are opened not more than 10 times. So your app must offer an almost immediate “wow” user experience.
Just as if you would never launch a website without Google Analytics or any other tracking tool, your mobile app should not be without app analytics. Some of the important metrics you should look at including daily active users, retention rate, crashes, user engagement, and average time spent on the app.
Just because you are not a software company does not mean that you can skimp on project management. Treat your mobile app development as a critical project that requires professional-level management. Begin with creating a product specification document that clearly defines variables and uses cases. If you think you can’t handle it internally, then get professional help even if it costs a bit more. Not only will you save time, but a mobile app development agency will also have extensive experience.
Developing and monetizing your mobile app is not a simple task and requires dedicated effort and careful planning. You have to be in tune with changing user demands so that your app is future-proof. However, if you can get it right, then a responsive and interactive app will attract web traffic like flies to honey. Avoiding mobile app development mistakes discussed here will help you get better business and deliver a better customer experience. Taking the help of professional mobile application development and design service provider can definitely provide the expert assistance required to ensure that a high-quality mobile app is produced.