8 Pointers to Build an Optimized Magento Store

8 Pointers to Build an Optimized Magento Store
8 Pointers to Build an Optimized Magento Store

When it comes to eCommerce store development, Magento is the go-to option. Different versions of this open source eCommerce development tool cater to the needs of business owners of different shapes and sizes. The reasons behind the popularity of the CMS are its functionality, robustness, and flexibility, not to mention the free and premium extensions. If you are also planning to get a store on Magento, follow these below-mentioned tips to have a full-fledged & well-optimized store in comparison to other stores built on the platform.

  1. Configuring Carefully and Choosing the Right Features: 

    To use Magento to its full potential, you should configure it carefully and choose the right features. Some of the basic features that you can go for are:

    • Product and Catalog Browsing
    • Product Comparison
    • Reviews and Wish-lists
    • Multiple Payment & Shipping Options
    • Coupons & Discounts
    • Analytics & Reporting
    • Catalog & Order Management

Out of the above-mentioned features, a few are in-built while the others can be enabled by integrating extensions and modules. You can update these features and make them more cutting-edge as soon as an upgrade is launched.

  1. Description and Images: 

    This is not the feature of Magento but it is surely a way to optimize sales from a store built on the CMS. While purchasing online, a visitor is skeptical. To instill confidence that he/she is purchasing from a reliable store, you will have to show a lot of product images and also give an accurate and concise description.

  2. Consistency: 

    To ensure repeat purchases, you will have to make sure that each of the pages on your eCommerce store load quickly, have standardized content, and the links are not broken.

  3. Site Search Functionality: 

    Integrating the site search feature would boost the user-friendliness of the site as it would ease the process of finding products for a user.

  4. Product Categories: 

    Well-categorized product catalogue is not only a way to optimize your Magento store, but it also ensures high customer engagement. Make the online shopping journey of a customer on your store smooth and easy and they will always come back for more.

  5. Integrate up-selling and cross-selling features: 

    Magento is a very powerful platform with plethora of features that help in increasing the returns. Some of those features are up-selling and cross-selling. Look through the catalogue and find products which are relevant to each other. Then, tick the boxes to enable up-selling and cross-selling.
    Another advanced functionality is multi-store support which allows you to manage multiple Magento stores from a single admin panel.

  6. Responsive: 

    Another way to drive sales from a Magento store is ensuring that users also have access to your store on hand-held devices.

  7. Blogging and Social Media: 

    Getting the social networking and blog plug-ins integrated to your Magento store is a sure shot way to drive traffic to your store. Additionally, these plug-ins would also increase the engagement with customers and help you understand their behavior. Also, ensure that the customers are allowed to post their reviews and opinions about the products. Make sure that you address any issues/grievances promptly.

Lastly, if you have built a Magento store, always keep updating it at regular intervals.

Since the platform is a comprehensive one, it would be in your best interest to get a professional Magento developer on-board.  The professional will customize your store and include all the essential features as per your unique business needs. You will also stay abreast about the latest upgrades and get it for your Magento store as and when the version update hits the market.

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