Assume that real-world retail was the same as online shopping. You stroll into a supermarket or retail stores, load up your shopping cart, only to be unexpectedly interrupted by a kitten playing in Lane 3 with a nerf pistol. You immediately forget everything you thought of buying, watch the kitten for a moment, and walk out of the shop.
That possibility is unlikely, fortunately. This happens in the eCommerce world all the time. In your best-laid intentions, visitors visit your website, start shopping, and shut the window so they can enjoy the new Game of Thrones Season 6 teaser, never to come back.
Shopping cart abandonment happens when shoppers add products to their shopping cart then leave before their order is complete.
Cart abandonment rate for merchants is a crucial product indicator to track as it is closely associated with consumer engagement rates and sales. A high abandonment rate for carts is a typical predictor of congestion in your checkout or interaction.
Here have been 10 tried and proven methods of minimizing cart abandonment and recovering those customers until they're gone far.
If you've never used popups with exit-intent, this is a big chance to increase your converts.
Exit-intent popups, like shopping cart and checkout pages, can be enabled on any website, which operates by detecting when a user is about to leave the website. It then sends out a popup message that invites them to continue by offering a bargain or bringing out more details.
One of the biggest reasons for dumping carts is unpredictable costs. Usually, this applies to delivery costs that only occur at the end of the checkout process.
Make sure the delivery costs are evident when the consumer is scrolling through the items to minimize the sticker shock and cart failure due to price problems. It is suggested using a shipping tracker to predict shipping costs before checkout and to reduce errors later on.
Most customers may not forget what's in their shopping cart unless they're on a major shopping spree, just as a success tracker, providing thumbnail pictures of the items they've loaded into their cart can be another "grounding" tactic that reassures the consumer to what they're buying.
You will see everything you want right there in front of you as you buy things in an actual store. In an understanding in eCommerce, this may not always be the case.
By using thumbnail pictures of items in the customer's cart, you not only help them understand what they are buying – you remove the risk of confusion, especially the uncertainty that a buyer may feel if they can not recall immediately what they are purchasing.
Many of the consumers are, unsurprisingly, very vigilant about purchases online. If they do not feel able to share personal information or are afraid that their payment details will not be treated securely, they will not carry their transaction through.
The removal of redundant pages and streamlining the procedure is one of the easiest ways to eliminate shopping cart abandonment.
Does it require your customers to select five separate sites to complete a purchase? The more you can automate the procedure, and the more comfortable you can reduce the number of obstacles a customer needs to clear.
Minimizing fields involving a short input would simplify checkout by implying minimum effort. Similarly, ensuring longer entries have more expansive areas would allow clients to double-check their inputs quickly.
When shopping in a brick-and-mortar store, either you decide to buy something, or you don't. You can stand online and wait in your cart to pay for something, or you can leave the shop with none. Online shopping isn't that easy, though. Consumers continue to take advantage of the rewards of buying online, including the opportunity to return – even often – to a continuing order. Render it effortless for consumers to produce and carts-in-progress and boost the retention rates.
It should be as quick to save a shopping cart as just pressing one mouse. With so many possible disruptions (both in "real life" and online), you can almost anticipate chaos in the checkout process, which is why it is essential to encourage shoppers to switch to their carts later to finish their transaction at a convenient time to them.
Customers today are smart and recognize that offenders have migrated online. When buying from an eCommerce shop – especially one they've never worked with before – they want to realize they can commit their credit card details to the company. It is known to help instill trust, including security passes and promises, and avoid loss of carts.
Shoppers hope to be shipping their goods within a timely timeline. If they have to wait too long, the advantage of internet shopping to walking into a store would be decreased. A customer who is trying to purchase their product by a specific date may opt to look elsewhere instead of waiting for shipping from your shop.
The last thing they want to think about while buyers are on the fence about making a decision is the guilt of the buyer. They don't want to remember having to waste their money. Social evidence soothes this fear by showing how the goods have helped others.
Check up with clients and invite them to have a summary of the product.
There are a few different ways you can apply social evidence to your site:
Although consumers vary, many shoppers have very similar shopping patterns and tastes. One thing is clear: stressful checkout encounters and time-consuming interactions are more likely to lead shoppers to stop shopping.
To thrive in today's experience-driven environment, online retailers need to continue to emphasize stellar shopping experiences in order to transform customers into paying clients.
If you want to enhance the experience of your shoppers, you should consider contacting our team of experts at Invensis Technology.