Internet and technology boost the B2B e-commerce future dramatically. Gradually but noticeably, companies have evolved to accept e-commerce as a viable growth channel. Reputable predictors forecast the e-commerce industry to be worth $6.54 trillion in 2022. Customers prefer to shop online because it’s convenient and cost-effective. Many positive trends support the growth of this vibrant industry.

Let’s examine various e-commerce future trends that technology supports.
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7 Technological Innovations to Watch Out For

1. Customized User Experience

Industry experts predict customer experience to dominate the e-commerce future technology sphere. By customizing services, businesses reach the audience on any device that creates a smooth customer experience for them. 76% of buyers view personalization as a true testament to how much the brand values them.

The exponential growth of innovative technology seeks to solve retailers’ problems in providing customized services. A great way to personalize your user experience is to use contextual marketing to target your clients based on intent. This marketing technique aims to cater to the demographic’s current needs at the time of interaction. By focusing on greater immediacy and relevance, businesses can easily improve response rates, conversions, and revenue. Firms can also upgrade their online storefront to get more attention from viewers across the internet.

2. Magnificent Growth in Voice Searches

The explosion of voice search usage changes the way people shop online. Various voice-activated devices like Apple’s Siri, Amazon’s Alexa, and Google’s Assistant generate massive buzz in the e-commerce industry.

Further advancements in these tools point positively to a digital world where they become the new normal. Voice searches make online shopping simpler by curating recommendations and search results specifically for the user. For example, advanced voice assistants can match foods according to dietary preferences. Voice searches also make it easier for customers to perform their repetitive tasks efficiently. Taking feedback from users through voice typing services also makes the reviewing process easier.

3. Growth of Mobile Apps and E-wallet Technology

64% of users use their mobiles to make payments to stores. Another important e-commerce future technology is the use of e-wallet apps to ease payments. Companies can no longer just focus on mobile optimization and get away with it. They also need to integrate their interfaces with a helpful mobile wallet feature. Online shoppers wanting convenient and secure payment options opt for e-wallet payments. Adding e-wallet options may improve your conversion rates significantly.

The percentage of mobile traffic grew by 222 percent from 2013 to 2019. A great way to attract and retain this traffic is to launch an interactive mobile app that complements your website in engagement and sales. Also, building an app interface allows an easier shopping experience where your users can browse and shortlist their items effectively. Having the information about their products helps you create customized campaigns to compel them to buy.

4. Greater Use of Big Data and Analytics

Big Data Analytics elevates the industry by providing accurate e-commerce future predictions. Choosing big data analytics helps companies track the user buying experience to improve engagement and convert more clients. Furthermore, this technology makes precise e-commerce predictions for the future based on reliable data that it collects from your users intuitively. Analytics also aids optimal price formulation and targeted service improvements to boost sales. So, use analytics to recognize your business’s best and worst elements and improve accordingly to serve your customers well. A proven long-term benefit would be to train your team on a Big Data Analytics Training Program.

5. Adoption of Artificial Intelligence to Improve Searches

A Gartner study predicts by 2020, customers will manage 85% of their business relationships without interacting with a human. Artificial Intelligence (AI) dramatically changes the e-commerce industry by influencing each facet of business operations. AI helps e-commerce by providing better search results through Natural Language Processing (NLP).

Optimizing the search results inside the website helps customers locate your products through texts, voice, and images effectively. E-commerce firms can also use AI’s face recognition techniques to capture physical store customers’ data as potential buyers. The inclusion of AI in customer service by using virtual assistants helps businesses simplify their processes and provide an enhanced client experience. Through AI, your store assistants can easily access inventory data and improve online/offline interactions significantly.‍

6. Augmented Reality (AR) Becomes More Mainstream

63% of online shoppers believe AR improves their site purchases. Modern brands use AR to elevate the shopping experience and boost overall sales. AR helps customers visualize ideas of different custom products before they place their order. AR also keeps in line with the popular trend of personalization by helping buyers decide better. For example, Ikea’s app helps buyers see how Ikea furniture looks in their homes. Shoppers using Sephora can try out different products before buying. Apart from visualization, fashion websites use AR to provide a virtual stylist that helps pick out items according to the buyer’s style.

7. Use of Social Media as a Marketing Tool

87% of online shoppers believe social media helps them decide their purchases. With higher social media consumption, brands are switching to popular social media tools to reach out to their target audience. Many platforms provide link embedding features to boost sales through social media. You can take advantage of impulse buying behavior through these advertising tactics. Additionally, brands can sponsor social media influencers to create a great impression and grow business organically.

Final Thought

With COVID-19 spreading across the world, e-commerce sites pick up the demand from traditional stores and expand drastically. However, for sustainable growth, online businesses must invest in technology with a clear purpose on their agenda. Leadership should understand various issues in their organizations and find ways to fix or optimize their operations accordingly. They should also try to approach their customers humbly and take their feedback to optimize their operations. So, track these popular technology trends in e-commerce and decide what’s best for you.

Article by

Jennie Wilson

Jennie is a popular writer in the ecommerce field, bringing extensive knowledge and her on-ground expertise to her writing. With years of experience working for some of the world's leading ecommerce businesses, she has the perfect compass to guide emerging companies through the ever-changing online business landscape. She excels in product optimization, conversion rate optimization, and customer experience enhancement. As a prominent writer in the ecommerce space, Jennie delivers concise and actionable guidance, empowering businesses to thrive in the digital marketplace.