The web development industry is progressing at a burgeoning pace. One can see cutting-edge innovations happen and become industry standards, every single day. Responsive Web Design (RWD) is one such groundbreaking advancement and fundamental shift that has made a unified website for multiple devices and browsers possible. Although most people are aware about it, there are certain aspects about the web designing techniques that still have to be understood.
Expert website developers can bolster your understanding of this technology and how to leverage it in a way, which benefits the business. Let us have a look at the top 5 things that one should know about Responsive Web Design. To begin with:
Bought to the forefront by A List Apart in the year 2010, Responsive Web Design has become more than just a trend. It is a web design approach aimed at creating sites which provide optimal viewing and interaction experience across different browsers and devices. The year 2013 was even deemed as the Year of Responsive Web Design by Mashable.
A website designed as per the RWD technique adapts to the screen size of different devices (from desktop to hand-held devices) by making use of fluid, proportion-based grids, CSS3 media queries, and flexible images, to facilitate easy reading and navigation with minimum resizing, scrolling, and panning.
RWD is becoming extremely significant, considering the increasing use of smartphones and the fact that mobile traffic accounts for half of total internet traffic.
Since we have talked about all the basic things that one should know about RWD, we will now have a look at the top 5 advanced things that we should know regarding it.
RWD plays a pivotal role in improving the search engine rankings because there is only one link to promote and analyze. The language, metadata, and keywords all remain standard and advertising campaigns also point to one single destination. A site designed using RWD technique eases the maintenance and updating process too. Additionally, analytics collection becomes much easier.
Google, on its Developers page, has clearly stated multiple reasons why it recommends using Responsive Web Design. The search engine giant says that a single URL for a content piece not only makes it easier for the users to interact but it also helps Google’s algorithms in assigning the indexing properties. Google boosts the ratings of mobile-friendly sites when the search is made from a mobile device. It even penalizes sites which are not mobile-friendly.
Mobile-specific websites are an issue in content indexing as much as duplicate content. Having a single set of code through which the search-engine bots crawl to serve the content for a relevant search will improve the bots’ efficiency, thereby indexing the content and boosting search engine rankings. Having different set of codes for a mobile and desktop website will add another step and delay the indexing process.
Although designing with grid is not a modern concept, the fluid grid concept is one. The best attribute of a responsive website is that it includes a fluid grid. A site can proportionately scale on the basis of percentages or be built on the basis of number of grid stops. Grids using such stops are common and work excellently only when planned smartly. Generally, the responsive girds include at least three browser widths:
The key concept behind responsive typography is the line length. The type should be optimized as per the screen width to maintain readability. One should keep in mind that 50 -75 characters per line is ideal for desktop-viewing but the character limit drops to 35 – 50 characters when a website has to be viewed on a mobile device. Therefore, they should select a point size based on the aforementioned guidelines to ensure optimum readability.
Responsive Web Design is here to stay in the web design industry.