Market Research Services
Is your market research need struggling with challenges like respondent bias, sample representativeness, evolving consumer behavior, etc? Do these challenges result in skewed insights, unreliable findings, and hindered decision-making for your business? You can only understand your potential customers effectively if you overcome these challenges. Our end-to-end market research services expertise can help you get a one-stop solution for your needs. We specialize in market assessments, competitor analysis, consumer behavior studies, and more.
Years of Experience
Industry Verticals
Experienced Professionals
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Outsource Market Research Services to the Expert
As a market research company, we have over two decades of experience in providing expert market research services to our clients. Over the years, we have assisted companies like technology, retail, healthcare, finance, and consumer goods to benefit significantly from market research. Our list of services includes consumer behavior analysis, competitive analysis and benchmarking, product/service feasibility studies, market trend identification, and more.
Having catered to start-ups seeking market entry, established firms exploring expansion, and businesses facing competitive challenges, we understand what it takes to conduct robust research. We bank on this expert understanding to assist you in understanding your customer needs accurately and identifying opportunities for informed and strategic decision-making.
Our market research services follow a systematic approach to deliver comprehensive insights. We begin by defining client objectives and designing a tailored research plan. This involves selecting methodologies like surveys, interviews, or data analysis tools. We then collect data from diverse sources using suitable data collection methods (surveys, interviews, focus groups). The information undergoes rigorous analysis, identifying trends and insights crucial to client goals. Finally, we deliver comprehensive reports and actionable recommendations to guide effective business strategies.
We have a large research team equipped with diverse skill sets and industry experience. This includes statisticians, economists, data scientists, and so on. They leverage tools like SPSS, SAS, and Tableau to conduct comprehensive market assessments. The team delivers rigorous quality assurance through a multi-layered approach, incorporating stringent data validation, meticulous analysis, and peer review. As a result, we deliver our clients results with around 99% accuracy.
Our Comprehensive Market Research Services
- Market Segmentation Studies
- Competitor Analysis
- Product Service/Testing
- Customer Satisfaction Surveys
- Brand Awareness Studies
- Pricing Studies
- Market Trend Analysis
- Swot Analysis
- Feasibility Studies
- Consumer Behavior Studies
- Distribution Channel Assessment
- Geographic Market Analysis
- Retail Store Location Analysis
- Customer Journey Mapping
- Industry Analysis
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The Invensis Advantage for Market Research Outsourcing
Invensis - The Most Trusted Market Research Company
As a reputed market research company, we have earned a name for in-depth analysis and accurate insights. Our experts use appropriate methodologies to navigate complex research designs and provide strategic recommendations. Having handled diverse market research needs, we have acquired a nuanced understanding of market dynamics, which minimizes biases and even identifies issues that may elude non-specialists. We bring all this to our clients time- and service-efficiently, helping them with necessary insights for on-time strategy making.
- Cost Efficiency: Companies outsource market research services to reduce operational costs, as they can avoid the expenses associated with maintaining an in-house research team, such as salaries, benefits, and infrastructure.
- Access to Expertise: A specialized market research company brings a wealth of expertise and experience in various industries, ensuring a thorough understanding of market changes and effective research methodologies.
- Time Savings: Market research outsourcing allows businesses to expedite the research process. Professional market research companies streamline data collection and analysis, delivering insights faster than an internal team might, enabling quicker decision-making.
- Scalability and Flexibility: When you outsource market research services, you get the flexibility to scale research efforts based on project requirements. Businesses can easily adjust the scope and scale of market research activities without the constraints of an internal team's limitations.
- Objectivity and Unbiased Insights: An external market research company brings an objective perspective, devoid of internal biases. This objectivity is crucial for obtaining unbiased insights, especially when evaluating the market, competitors, and potential opportunities or threats.
- Digital Transformation in Market Research: Digitization is sweeping market research, and every specialist market research company is increasingly utilizing artificial intelligence (AI), machine learning, and data analytics to provide more efficient and accurate insights.
- Growing Demand for Niche Expertise: As markets become more specialized, there's a rising demand for a market research company with niche expertise in specific industries or sectors, enabling businesses to access in-depth insights tailored to their unique challenges and opportunities.
- Increased Focus on Global Market Outsourcing: Businesses are increasingly outsourcing market research services globally, tapping into diverse perspectives and leveraging the expertise of research firms with a deep understanding of regional nuances and cultural factors.
- Integration of Qualitative and Quantitative Research: Market research trends involve combining qualitative and quantitative methodologies to provide a holistic view. This integration enhances the depth of insights, ensuring a complete understanding of consumer behavior and market trends.
- Emphasis on Ethical Data Practices: With growing concerns about data privacy, every market research company is placing a strong emphasis on ethical data practices. This includes transparent data collection methods, ensuring compliance with privacy regulations, and safeguarding the confidentiality of sensitive information.
What Our Customers Say
We wanted to keep our customers happy at any point in time. Invensis, a leading call center outsourcing company came up with a well thought out plan to ensure this. We are impressed by their stellar and cost-effective call center outsourcing services.
Invensis has empowered our call center executives to improve our customer satisfaction levels manifold. There are not many top call center outsourcing companies like Invensis around the world.
Invensis has helped us improve our first contact resolution rates without adding to our costs. In fact, our operational costs have been reduced, and our inbound calling process is working seamlessly, driving repeat business and referrals in leaps and bounds.
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