How to Build a Financial Model in 2025: Types, Uses, and Step-by-Step Guide

A financial model is an indispensable tool in finance, providing a structured representation of a company's financial performance, forecasts, and future projections. It serves as a comprehensive blueprint, allowing businesses to assess various financial scenarios, make informed decisions, and chart a strategic course.

Understanding how to construct a financial model is crucial for entrepreneurs, investors, financial analysts, and decision-makers within any organization. By grasping the intricacies of financial modeling, businesses can enhance their ability to predict financial outcomes, allocate resources efficiently, and identify potential areas for growth and improvement.

This blog explores the fundamental uses of financial models, the various types tailored to different business needs, and a step-by-step guide on how to create an effective financial model in 2025. 

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How to Setup a Financial Model in Excel

Essential Tools and Software to Build Financial Models Except Excel

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Uses of Financial Model in Businesses

Here are common uses of financial models in businesses:

1. Business Planning and Strategy Development

Financial models are essential for forecasting and planning the future financial performance of a business. They help in setting realistic financial goals, estimating revenue, projecting expenses, and determining the capital needed to achieve specific objectives. They also aid in devising strategic plans to drive growth and profitability.

2. Valuation of Assets or Companies

They are utilized to determine the value of assets, businesses, or investments. Valuation models like discounted cash flow (DCF), comparable company analysis (CCA), and precedent transactions are employed to evaluate the fair market value of companies, which is crucial for mergers, acquisitions, investments, and financial reporting.

3. Investment Decision-Making

Investors and portfolio managers use financial models to evaluate investment opportunities and make informed decisions. Models help analyze the potential returns and risks associated with investments, allowing investors to allocate capital effectively and optimize their investment portfolios.

4. Risk Assessment and Management

Financial models are utilized to assess and manage financial risks. These models can simulate various economic scenarios and quantify the impact of market fluctuations, interest rate changes, or other factors on a company's financial health. This information assists in developing risk mitigation strategies and optimizing risk-return profiles.

5. Budgeting and Forecasting

They also play a critical role in budgeting and forecasting processes within organizations. They enable businesses to plan and allocate resources effectively by providing a structured framework for estimating future revenues, expenses, and cash flows. This helps in aligning budgets with strategic goals and ensuring financial stability.

What are the Common Types of Financial Models?

There are various types of financial models, each tailored to specific purposes. Here are common types of financial modeling:

1. Income Statement Model

This type of financial model focuses on a company's revenues, costs, and expenses to project its net income or profit. It typically includes details on sales, cost of goods sold (COGS), operating expenses, interest, and taxes. Income statement models are crucial for assessing a company's profitability and performance over time.

2. Balance Sheet Model

The balance sheet model represents a company's financial position at a specific point in time. It includes assets, liabilities, and shareholders' equity. This type of model helps analyze a company's solvency, liquidity, and overall financial health.

3. Cash Flow Model

Cash flow models project a company's cash inflows and outflows over a certain period. They are essential for understanding a company's ability to fulfill its short-term and long-term financial responsibilities, including debt payments and operating expenses. Cash flow models often include operating cash flow, investing cash flow, and financing cash flow.

4. Discounted Cash Flow (DCF) Model

DCF models are used to estimate the intrinsic value of an investment or company by discounting future cash flows back to their present value. They are commonly used for valuing stocks, bonds, real estate, and other assets. DCF models require assumptions about growth rates, discount rates, and terminal values.

5. Mergers and Acquisitions (M&A) Model

M&A models are employed to evaluate the financial implications of potential mergers, acquisitions, or divestitures. They help determine the valuation of target companies, estimate the financial impact of the transaction, and assess its potential returns. M&A models consider factors such as synergies, financing, and integration costs.

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How to Make a Financial Model in 2025? 7 Step-by-Step Process

Building a financial model involves a structured approach to analyzing and projecting financial data. Here are the typical seven steps to answer ‘how to build a financial model for a startup’:

1. Define the Objective and Scope

Clearly outline the purpose of the financial model and what it aims to achieve. Define the scope, including the specific financial metrics, time period, and aspects of the business to be analyzed.

2. Gather Data and Assumptions

Collect all relevant historical and current financial data, market research, industry trends, and other necessary information. Identify and document the key assumptions that will drive the model, such as growth rates, cost structures, and pricing strategies.

3. Design the Structure and Layout

Determine the layout and structure of the financial model, including the different sections, worksheets, and tabs. Organize the model in a logical and intuitive manner to ensure ease of use and understanding.

4. Build Detailed Worksheets

Develop worksheets for various financial components, such as revenue, expenses, assets, liabilities, cash flows, and other relevant categories. Populate these worksheets with data and formulas based on the defined assumptions and historical information.

5. Create Formulas and Calculations

Apply appropriate formulas and calculations to project future financials based on the defined assumptions. Use Excel or other spreadsheet tools to perform calculations for revenue forecasts, expense projections, tax calculations, etc.

6. Perform Sensitivity Analysis and Scenario Modeling

Conduct sensitivity analysis to know how changes in key assumptions affect the model's outcomes. Explore different scenarios by varying assumptions to evaluate the model's sensitivity and potential impacts on financial results.

7. Document and Validate the Model

Clearly document all assumptions, formulas, calculations, and methodologies used in the financial model. Review and validate the financial model to ensure accuracy, consistency, and alignment with the defined objective and scope.

Remember to continuously update and refine the financial model as new data becomes available, market conditions change, or business strategies evolve. Additionally, always maintain transparency and ensure that the financial model is understandable and usable by relevant stakeholders.

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How to Set Up a Financial Model in Excel?

Setting up a financial model in Excel involves several steps that include defining your objectives, gathering necessary data, setting up the structure of the model, and then inputting and linking your data. Here’s a step-by-step guide to help you create a basic financial model:

1. Define the Purpose of Your Model

• Determine the objectives: Understand what you want to achieve with the financial model (e.g., forecast revenues, analyze investment opportunities, budget planning).
• Identify the key variables: Know the variables that will drive the model (e.g., sales growth, costs, interest rates).

2. Gather and Input Data

• Historical data: Collect past financial statements (income statement, balance sheet, cash flow statement).
• Assumptions: Define your assumptions based on historical data and market research (e.g., growth rates, expense ratios).

3. Structure the Model

• Create a template: Set up the basic layout with separate sheets for different sections (e.g., inputs, calculations, outputs).
• Label clearly: Use descriptive labels for rows and columns to make the model easy to understand.

4. Input Historical Data

• Income statement: Include revenue, cost of goods sold (COGS), gross profit, operating expenses, operating profit, interest expenses, taxes, and net profit.
• Balance sheet: Include assets, liabilities, and equity.
• Cash flow statement: Include cash flows from operating activities, investing activities, and financing activities.

5. Build Assumptions and Drivers

• Revenue projections: Base these on growth rates or other drivers (e.g., units sold, price per unit).
• Expense projections: Estimate expenses based on historical percentages or specific cost drivers.

6. Create Financial Statements

• Income Statement: Link revenue and expense assumptions to project future profits.
• Balance Sheet: Ensure assets equal liabilities plus equity.
• Cash Flow Statement: Link cash flows to the income statement and balance sheet projections.

7. Link the Sheets

• Formulas: Use Excel formulas to link data between sheets (e.g., =Sheet1!A1).
• Consistency checks: Ensure all formulas are correctly linked and consistent.

8. Perform Sensitivity Analysis

• Scenario analysis: Test different scenarios to see how changes in assumptions affect outcomes.
• Data tables: Use Excel’s data table feature to create sensitivity analyses.

9. Review and Validate

• Check for errors: Review formulas and data for accuracy.
• Validate assumptions: Ensure assumptions are realistic and based on reliable data.

Essential Tools and Software for Building Financial Models  Except Excel

Below are some essential tools commonly used in financial modeling apart from Excel. These tools streamline the process, improve accuracy, and enable better decision-making.

1. Google Sheets

‍Google Sheets is a cloud-based alternative to Excel, offering similar functionality but with the added benefit of real-time collaboration. Teams can work together on the same financial model from different locations, making it ideal for businesses with distributed teams or those that need frequent updates and changes.

2. Xero

Xero is a cloud-based accounting software that offers financial modeling features with a strong focus on small businesses. It integrates accounting data with financial forecasting tools, helping businesses track their financial health and plan for the future.

3. Adaptive Insights‍

Adaptive Insights is a cloud-based financial planning software that specializes in budgeting, forecasting, and financial reporting. Its powerful analytics and scenario-planning features allow businesses to create dynamic financial models that can adapt to real-time changes in market conditions.

4. Quantrix

Quantrix is a financial modeling software that focuses on multi-dimensional modeling. Unlike Excel, it allows users to create models that are more scalable and easier to modify. It supports forecasting, budgeting, and financial consolidation, making it a great tool for large businesses with complex financial structures.

5. SAS Financial Management‍

SAS offers advanced data analytics tools that help create financial models with precision. It enables businesses to automate processes, optimize financial forecasting, and handle complex financial reporting, helping enterprises ensure compliance and enhance decision-making.

Conclusion

Financial models are evolving rapidly due to technological advancements and changing business landscapes. The future of financial modeling entails a paradigm shift toward advanced AI algorithms, machine learning, and predictive analytics. These technologies will enable more precise forecasting, scenario analysis, and risk assessment, providing businesses with invaluable insights for strategic decision-making.

However, alongside these advancements, several challenges emerge. One significant challenge is the increasing complexity of data sources and the need to process and integrate vast amounts of data into models effectively. Additionally, ensuring model accuracy, reliability, and compliance with evolving regulatory standards remains a critical hurdle. The pace of change in global markets and regulatory environments necessitates constant adaptation and updating of financial models, making it challenging to keep them relevant and effective over time.

Given the intricacies and nuances of modern financial modeling, partnering with an expert becomes imperative. At Invensis, we specialize in providing advanced financial modeling solutions tailored to the evolving landscape of business and technology. Our finance analysis & reporting services leverage state-of-the-art AI algorithms, machine learning, and predictive analytics to revolutionize financial forecasting, scenario analysis, and risk assessment.

Contact us today for a consultation and harness the power of advanced financial modeling for your business!

Frequently Asked Questions

1. How to make financial models?

Financial models are created by first defining the objectives and variables and then structuring the model in a spreadsheet using formulas for calculations like revenue projections, expenses, and cash flows. Assumptions are crucial, and sensitivity analyses test the model’s robustness. Finally, the model is validated against historical data or benchmarks to ensure accuracy and reliability in forecasting financial outcomes.

2. How to build a 3-way financial model?

A 3-way financial model integrates three key statements: income statement, balance sheet, and cash flow statement. Start with revenue projections on the income statement, link to balance sheet items (assets, liabilities, equity), and forecast cash flows. Ensure all statements are interconnected to reflect financial performance, position, and liquidity.

3. Can AI build a financial model?

Yes, AI can build financial models. Advanced AI algorithms can analyze large datasets, identify patterns, and generate forecasts for financial statements like income statements, balance sheets, and cash flows. AI tools can streamline and automate complex calculations, improving accuracy and efficiency in financial modeling processes.

4. How long does it take to build a financial model?

Building financial models typically takes several days to a few weeks, depending on complexity. It involves gathering data, formulating assumptions, designing spreadsheets, and iterating to ensure accuracy. Factors such as the model's purpose, scope, and data availability influence the timeline significantly.

5. Which is the last step in building a financial model?

The last step in building a financial model is conducting a thorough review and sensitivity analysis. This involves validating assumptions, ensuring the model’s accuracy, and testing various scenarios to understand potential risks and outcomes. Finalizing the model includes documentation and preparing a clear presentation of the results to stakeholders for informed decision-making.