Proven Approaches to Build Effective  Asset Management Strategies
 Revenue Cycle Management

Proven Approaches to Build Effective Asset Management Strategies

Rick Johnson
Rick Johnson
October 12, 2023
Last updated on:

October 12, 2023


Read time: 5 mins

Effective asset management is crucial for businesses as it optimizes resource allocation, reduces operational costs, and maximizes asset lifespan. It also ensures effective utilization of assets, minimizes downtime, and enhances productivity. By streamlining asset management, businesses can achieve improved financial performance and maintain an edge in their industry.

However, many of them encounter various challenges in managing their assets. Some challenges include tracking assets across diverse locations, ensuring regular maintenance to prevent breakdowns, maintaining accurate data, and more. 

This is where the need to build effective strategies for asset management steps in. Developing effective asset management strategies is essential to ensure that a business maximizes the value of its assets while minimizing risks and costs.

This blog explores the key steps to develop proven asset management strategies that can drive long-term success.

According to a report by Grand View Research, the global asset management market size is expected to exhibit a compound annual growth rate (CAGR) of 34.7% from 2023 to 2030

6 Key Steps to Develop Effective Asset Management Strategies 

Here are the crucial steps to develop effective strategies for asset management:

1. Identify Your Assets 

Identifying assets is the foundational step in effective asset management. It involves compiling a detailed inventory encompassing tangible and intangible assets owned by an organization. Tangible assets include machinery, vehicles, office facilities, and manufacturing equipment, whereas intangible assets may include intellectual property like patents, trademarks, copyrights, and software licenses.

This comprehensive inventory goes beyond merely listing assets. It entails collecting pertinent information for each asset. This data typically includes the asset's purchase date, maintenance history, current condition, and depreciation schedule. By meticulously cataloging this information, businesses gain a holistic view of their assets, which helps with better decision-making. 

It also becomes easier to assess the performance and value of each asset, determine maintenance needs, and strategize for optimal utilization. Ultimately, this detailed asset inventory is the cornerstone for effective asset management, enhancing operational efficiency and cost-effectiveness.

2. Assess Asset Performance 

Assessing asset performance is another critical aspect of effective asset management. It involves systematically evaluating the efficiency and effectiveness of each asset within the inventory. The goal is to identify underperforming assets that might be hindering productivity or incurring unnecessary costs.

To achieve this, businesses should establish key performance indicators (KPIs) tailored to specific assets and business objectives. These KPIs could measure factors such as asset uptime, reliability, maintenance costs, and overall contribution to the organization's goals. By regularly monitoring these KPIs, businesses gain insights into which assets are operating optimally and which ones may need attention.

Identifying underperforming assets also allows businesses to take proactive measures, whether scheduling maintenance, investing in upgrades, or considering asset replacement. This approach ensures that the existing assets continue to align with business objectives and contribute positively to the bottom line. Therefore, assessing asset performance is pivotal for maintaining a lean, productive, cost-effective business operation.

Asset Lifecycle Management
Image 1 - Asset Lifecycle Management

3. Define Clear Objectives 

Defining clear objectives is a fundamental step in developing effective asset management strategies. These objectives serve as guiding principles that align asset management efforts with broader business goals and priorities.

To begin, it's crucial to identify and articulate specific asset management objectives. These objectives vary depending on the industry, organization size, and operational focus. However, common objectives include reducing maintenance costs, extending the life cycles of critical assets, enhancing asset utilization rates, and ensuring regulatory compliance.

By establishing these objectives, businesses create a framework for asset management strategies. For instance, if the goal is to reduce maintenance costs, they may prioritize proactive maintenance practices and invest in predictive maintenance technologies. To extend asset life cycles, they might focus on comprehensive maintenance routines and asset refurbishment.

Ultimately, clear and well-defined asset management objectives provide a roadmap for decision-making, resource allocation, and performance measurement. They ensure asset management efforts are purposeful, targeted, and aligned with overarching business objectives.

4. Develop Maintenance Plan 

Developing maintenance plans is another crucial aspect of effective asset management. Once asset assessment is done and objectives established, businesses should create customized maintenance plans for each asset in their inventory.

These plans should be tailored to each asset's specific needs and characteristics. Businesses should start by determining the most suitable maintenance intervals, considering asset criticality, usage patterns, and manufacturer recommendations. 

For some assets, preventive maintenance at regular intervals may be sufficient to ensure reliability. Others may benefit from predictive maintenance techniques, leveraging data and sensors to anticipate maintenance needs. In cases of unexpected issues, a well-defined corrective maintenance plan should be in place to minimize downtime.

To implement these plans successfully, businesses should allocate the necessary resources, including personnel, tools, and materials. Regularly review and update maintenance plans to adapt to changing conditions and technologies. 

Asset Management Strategies
Image 2 - Asset Management Strategies

5. Prioritize Asset Investment 

Once businesses assess their assets, set clear objectives, and develop maintenance plans, allocating resources strategically to maximize their impact on business is essential.

Businesses should start by categorizing assets based on their criticality to the operations. They should also identify those assets that play a mission-critical role and require substantial investments to ensure their reliability and longevity. These assets may include specialized machinery, key infrastructure components, or proprietary technologies.

Simultaneously, they should evaluate assets that may have reached the end of their useful life or no longer align with the business goals. In such cases, organizations should consider replacing or decommissioning them to free up resources for more strategic investments.

By aligning asset investments with objectives and priorities, businesses can optimize resource allocation, ensuring that the assets continue contributing to your business success.

6. Implement Asset Tracking

Implementing an effective asset-tracking system is significant in the realm of asset management. To ensure optimal asset performance and resource allocation, businesses must have real-time visibility into their assets' status, location, and performance.

Advanced technologies play a pivotal role in simplifying asset tracking. Therefore, businesses should employ barcoding, Radio-Frequency Identification (RFID), or dedicated asset management software to streamline the tracking process. 

These solutions enable you to label assets with unique identifiers and make scanning and updating the information easy as they move or undergo maintenance.

Moreover, with a robust asset tracking system, businesses can accurately monitor asset utilization, identify potential issues, and track maintenance history. This real-time visibility enhances decision-making and ensures that the assets continue to contribute positively to the business's bottom line.


Imagine a world where assets can communicate their maintenance needs, AI algorithms predict failures before they occur, and asset optimization will not just be a goal but a reality. This future is within reach for businesses that embrace innovation and continuously refine their asset management strategies. 

At Invensis, we help businesses tap into a wealth of knowledge on industry best practices and emerging technologies for effective asset management. We offer a strategic collaboration that fosters innovation and helps businesses stay ahead in the ever-evolving landscape.

Contact us to avail the agility and expertise and develop effective strategies for asset management with our finance and accounting services that drive long-term success. 

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